He continued, "The time is right now for the brand to get its fair share and more of the business." "I think our franchisees saw the market opportunity," he said, adding that the quick-service market was "saturated with low quality, kind of ubiquitous smoothies." They will be available systemwide in North America by the first quarter of 2013. ![]() Westrum said franchisees are on board this time, and the majority of them would be serving the new items by the end of 2012. Virtually all Dairy Queen locations are franchised, and over the past five years franchisees have been adding Orange Julius as part of the process of renewing their agreements, but not without dispute, as some franchise groups sued franchisor American Dairy Queen over the added costs of converting their units. There are currently 136 Orange Julius units worldwide. At the end of 2011 it franchised 1,019 co-branded Dairy Queen and Orange Julius locations worldwide, of which 432 were in the United States. In the past quarter it introduced a Tropical Fruit Smoothie.Įdina, Minn.-based International Dairy Queen Inc. And Dunkin' Donuts has rotated smoothies on its menus for years, having first introduced a tropical fruit smoothie in 2007. ![]() Burger King introduced Strawberry Banana and Tropical Mango smoothies as part of a complete menu overhaul. McDonald's offers "Real Fruit Smoothies" in Strawberry Banana, Wild Berry and Mango Pineapple flavors. Julius Originals are a proprietary blend of juice and other ingredients originally developed more than 85 years ago by founder Julius Freed, who set out to make less acidic juice drinks.Īverage retail prices for the smoothies are $2.89 for 12 ounces, $3.39 for 16 ounces, and $3.89 for 24 ounces.Ī number of large quick-service chains have introduced smoothies, including McDonald's, Dunkin' Donuts and Burger King. ![]() Orange Julius Premium Fruit Smoothies are made with fruit and low-fat yogurt, and blended to order. The smoothies and juice drinks are available in five flavors: Orange Strawberry Strawberry Banana Tripleberry, made of blueberry, raspberry and strawberry and Mango Pineapple.
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